We keep hearing email service providers saying that they don’t support the W3C standard “Do Not Track” (DNT) setting available in many browsers. Why this is varies, but the excuse is usually along the lines of “nobody can decide what it means, and it’s awfully ambiguous, so we’re going to ignore it and track everybody […]
Continue reading...Privacy first email marketing refers to the practice of prioritising the privacy and data protection of individuals on email marketing lists. This includes obtaining explicit consent for email communications and tracking opens and clicks, thus recording and storing personal behavioural data.Being totally transparent about data collection, usage and sharing data with other companies. It also […]
Continue reading...When Apple released Mail Privacy Protection, the ability to use the opens of emails from users using Apple Mail for reports or automated sequences went away. Even though many of the opens on reports are bots which can be spotted by them clicking links far quicker than a human can, now the ability to locate […]
Continue reading...We have always focused on reducing our energy usage over the years by having a scalable design for Smartmessages to be dialled up and down depending on the usage of the system. All of our servers and systems we use are running on 100% renewable energy. We have been doing this for years but we […]
Continue reading...We have teamed up with Paolo Vecchi at Omnis Cloud in Luxembourg where there is a big demand for emailing systems where the data is kept in Luxembourg, so we are now picking up new clients who want an email marketing system with privacy baked in into the software and the systems to be in […]
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